Everything your website’s visitors do while browsing your site is recorded. Neglecting to analyze this data is like playing darts with a blindfold. Careful analysis of your site’s performance metrics can lead to valuable insights about what your customers want and how you can serve them better.

At Expertise Online, we use web analytics tools like Google Analytics to meticulously track your website’s performance metrics. This sort of analysis is integral to shaping an effective marketing strategy for your website and your business.

Some important performance metrics that we look at:

  • How long are visitors staying on your website?
  • Which pages are viewed most?
  • Which pages contribute to your ROI?
  • Are there pages that cause visitors to abandon your site?
  • Is your shopping cart causing customers to give up?
  • Which search engine keywords are driving traffic to your site?
  • Where are your visitors located, geographically?
  • And many more!