Social Media Marketing is an opportunity to reach an audience outside of your own website and search engines by placing your brand in popular online destinations. This approach utilizes non-sales engagement with your audience to build a long-term relationship which leads to future sales.
If you think about how you initially found the brands you now consider a part of your daily life, you may not be able to pinpoint an exact moment. That’s because relationships with brands are built over time through multiple points of contact. Even before making your first purchase with a particular brand, you are likely to have heard about it from friends and seen it mentioned in advertisements as well as in a non-sales context. It’s this sort of long term brand relationship building that leads to repeat customers and word-of-mouth mentions, both of which are extremely valuable to every business.
ExpertiseOnline harnesses the power of social media channels such as blogs, social bookmarking sites, online communities like Facebook, forums and microblogging platforms like Twitter to build your brand’s relationship with your target audience. While this does not generally lead to immediate return on investment, it is a long term strategy that often creates valuable revenue streams when implemented strategically and successfully.