PPC is a marketing opportunity that can help businesses increase awareness, visitation and sales online through paid placement in search engine results.

Pay Per Click marketing (PPC) is the quickest way to acquire immediate traffic and visibility for your website. One of the main benefits is that you only pay when someone clicks on your ad, so you can gain brand awareness for free when people see your ad but don’t click on it. PPC also offers targeting control which ensures a high quality for your ad impressions. A well designed and managed pay-per-click campaign can use targeting to display your ads only to the most relevant audience. As a certified specialist in Google AdWords, the most widely used PPC platform, ExpertiseOnline maximizes the ROI of your pay-per-click campaigns.

What is PPC?
PPC is an online marketing platform where an advertiser pays for each click their ad receives. These ads only appear when the keywords the advertiser chooses are queried. PPC ads are predominately found in two places: 1. Search Networks – PPC ads appear here as the sponsored results found on the top and right hand side of a search engine results page. 2. Content Networks – PPC ads appear on sites where the content of the keywords and the content of the website coincide.

Why would a Website use PPC?
In general, online search can be looked at as a question. The searcher is actively seeking information and when this happens, your PPC ad text becomes more than an advertisement, it become a potential answer to that question. It is for this reason that DTC keeps track of which keywords and which ads are generating the most ROI for our clients. The key to PPC marketing is linking a searcher’s question to a keyword, linking that keyword to a text ad, and sending the click on that ad to the most appropriate landing page on the client’s website.